China is one of the most mobile-centric markets in the world, and its location in the middle of Asia means it has access to an enormous population of consumers. However, China is also notorious for holding up new, innovative technology. This means that startups that want to grow in this market have to be willing to make some changes especially in the way they approach marketing. In this article, we’ll explain how to go about it.
Startups, Get Ready.
As a startup company, expanding into China or China’s ecosystem could be a scary proposition. The country has thousands of high-caliber competitors, and the culture of doing business successfully can feel overwhelming. However, if you’re heading into China for business, you’ll need to be prepared.
China recently revamped its once-strict foreign investment laws, making it easier for startups to gain access to the Chinese market and making it more attractive to foreign companies looking to expand their business into this market.
Chinese consumers are rapidly becoming more sophisticated with their tastes and buying habits, so foreign companies looking to take advantage of this new environment need to be prepared to adapt. This can be a challenge for UK-based companies that are unfamiliar with Chinese culture and language, and this is where a China-based PR agency can help with its knowledge of the Chinese market and its network of contacts in China.
Expanding The Business to China
If you’d like to grow your company from a small startup to a large enterprise, you’ll need to expand into China. Here are few tips you can use to succeed, whether you’re looking to empower Chinese partners or set up a subsidiary in the region:
- Conduct a research on the Chinese Market.
What exactly is the Chinese market? It’s a market that has a lot of people in it that are very important to the world. It’s a market with a very high GDP, but it’s a market that has still got many problems. It’s a market with many people who are very technically savvy because Chinese people are really into technology. It’s a market that has a lot of people who are very interested in the world, so they’re very interested in foreigners. It’s a market that is growing in terms of the middle class, and it’s a market that is really expanding. And it’s a market that is very, very important.
- Build partnerships with translation experts
When you’re thinking about expanding into the Chinese market, you can work with a translation expert, perhaps one like Stoquart, to ensure that your message is properly translated into the Chinese language and culture. While China is the world’s second-largest economy, the language barrier and cultural differences make it difficult for startups to operate there. But what’s so hard about learning Mandarin? It’s true that learning the language is a challenge, especially when there are over 700 dialects of Chinese. But with the right tools and resources, it can be accomplished with relative ease.
- Build strong relationships with Chinese companies that have a high level of trust.
As we know, every person needs to have a positive relationship with another person to be able to run a company successfully. And this brings us to China. Starting a business in China is a very exciting but also very daunting task. Here, you are not only dealing with a different culture, but you also have to learn the language.
- Grow your company’s social media presence.
It is one thing to expand your company’s social presence in your home country. It’s another thing to expand your business on social media platforms like Facebook in China. While Western social media marketing may be effective for local expansion, it may not be enough for Chinese users. Chinese users are used to more robust social media platforms. When you expand beyond Western social media, you should take into consideration how Chinese users will interact with your content, which means understanding how to incorporate Chinese quirks and idioms into your social media marketing.
Conclusion
Startups are known to expand into a market in a variety of ways. The most successful ones will find a way to expand into the domestic market. If the startup is already in a country, it can look to expand into other markets by focusing on internationalization. The first approach is to go after the international market by focusing on a particular country or region, commonly known as a “first to market” approach. The second approach is to go after the international market by focusing on the general market. This is commonly known as an “enterprise” approach since it does not target a particular country or region but rather the entire world.
