One of the most important decisions you will make is the mission of your business. The mission statement is the foundation that all of your operations are built upon. However, many companies take this step too lightly and end up with something that is not focused and is not meaningful to the people who are serving.
What is a Mission Statement?
If you’re not familiar with the term “mission statement,” it’s a phrase that managers use to describe their company’s purpose. The mission statement provides a concise and clear statement of what your company is all about. When written, it should be fused with your unique culture, and it should be written in both words and pictures to be an easily understood guide for your employees, clients, and investors.
A mission statement is a brief, concise statement of what you want your business to achieve. It is a business marketing tool that helps define the company’s purpose, values, and direction and the criteria and actions that will guide the company in achieving its goals.
What Should Your Mission Statement Contain?
Mission statements can be written to cover a variety of things, from company goals to company philosophies. They are a key part of every organization in that they set out the desired outcome of an organization and the approaches that are expected to achieve that outcome. The problem is that many organizations either ignore their mission statements or employ them superficially.
The purpose of a mission statement is to provide a concise statement of the company’s vision and values that can serve as the company’s guiding principles. To ensure that your mission statement can be a source of inspiration, it is important to understand the elements of a good mission statement.
Mission Statement: The Making
Mission statements are a crucial part of any work, but so far, they have been largely overlooked by employers. But don’t feel bad if you don’t have one. It’s not that you haven’t been asked; it’s just that you haven’t been asked in the right way.
One of the biggest mistakes that you can make is creating a mission statement that is too short. Instead, you should include all the important aspects of your business and make sure that it’s clear.
If you don’t already have a mission statement that outlines what your company stands for, you should probably create one. Here are steps to help you make one:
- Know your core values.
Do you know what your mission statement is? Have you written one down? If not, it’s time to do so, and there are several things that you should consider. First, understand that your mission statement is not complete unless it is written down where everyone can see it. Secondly, the mission statement is not one sentence long: it should be written to allow the reader to digest the message. Lastly, ensuring that your mission statement matters is a critical step in the development of any organization.
- It is for your company
If you are making a mission statement for your company, or simply one for your personal life, you can make it matter more by making it simpler. By removing unnecessary words and phrases, you make it easier for everyone to understand clearly. It is not always necessary to include every word in the mission statement. As long as it clearly communicates the main points and is easy to understand, it will be effective.
- Be clear and concise with your mission statement
The question of what makes a good mission statement is often asked by business people. The answer is that the mission statement should be brief, clear, and concise so that it can be easily remembered by the people who need to use it and so that it can be understood and properly implemented if it is ever needed.
There are many different styles of mission statements, and each one seems to focus on a different goal. Some are short and concise, while others are long and elaborate. Some include references to the leader, while others do not. Some are open-ended, while others are very specific. The truth is, there is no set style. The mission statement you write today is going to be very different from the one you wrote yesterday. There is no right or wrong way to write one.