If you’re an artist struggling to get your work noticed online, you’re not alone. With so much competition out there, it can be almost impossible to make your artwork stand out from the crowd, let alone turn it into a successful business. Fortunately, social media provides a great opportunity for artists to promote their work. By using a few clever tricks, you can get ahead of the game and start building a loyal following willing to buy your work.
So if you’re ready to start promoting your artwork on social media, read on for some tips to get you started.
Interact with other artists
Social media is all about building relationships, so one of the best ways to promote your artwork is to connect with other artists whose work you admire. Follow them on social media and interact with their posts regularly. If you’re struggling to gain followers back, research how to buy Instagram followers to gain yourself some traction. As you gain followers, the algorithm will recognise your page is growing, sending you to the top of people’s feed. This will not only help you build a network of connections, but it will also show your followers that you’re active in the art community. And that’s sure to get their attention.
Share your process
As an artist, one of the best ways to engage your followers on social media is to share your process. This could involve sharing behind-the-scenes photos of your studio space or posting videos of you working on a new piece of art. By giving your followers a glimpse into your process, you’re not only giving them a chance to see your work in progress, but you’re also showing them that you’re passionate about what you do. On a similar level, it gives you the opportunity to show off your skills and helps people to put a face to your work. Your personality is just as important as your talent, so make yourself known and don’t hide behind the camera.
Use the full tool-box
It’s no good having social media if you’re only going to use half of the tools available to you. Instagram, for example, not only allows you to post on your feed, but it also allows you to create stories and reels. Similarly, Facebook also gives you multiple channels to use – Marketplace is especially good for artists looking to sell their work, whilst Twitter encourages interaction between users, allowing you to become more well-known. Meanwhile, Snapchat and TikTok are great for attracting a younger audience, so don’t underestimate their ability to promote your work.
Use hashtags wisely
Hashtags are a great way to get your artwork noticed on social media, but it’s important to use them wisely. Research popular hashtags in the art world and use them to tag your posts accordingly, and don’t forget to be strategic about which ones you use. Using too many hashtags can be off-putting, so only use a few that are relevant to your work. On the other hand, using too few won’t get you very far, whilst using hashtags that are overused will only result in your work getting lost amongst thousands of other posts all using the same hashtag, so it’s about striking the perfect balance.
Use visuals
As an artist, you know that visuals are important, and that’s especially true when promoting your work on social media. Use high-quality images to help your artwork stand out from the crowd. If you don’t have a good quality camera, ask a photographer friend to take pictures for you. Additionally, don’t forget to be strategic about the visuals you share. Think about what will appeal to your target audience and share accordingly.
Be consistent
Finally, one of the most important things to remember when promoting your artwork on social media is to be consistent. Post regularly and interact with your followers on a regular basis. This will keep you at the forefront of everyone’s minds and will help you build a following of loyal fans who will continue to support your work.
Conclusion
Getting ahead in the art world is harder than ever before. There are countless other artists trying to be seen, so competition is fierce. Luckily, by following the tips above, you can build up your customer base and establish a following online. Once you master social media, your talents should take you the rest of the way. Good luck!
